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Influencer Marketing in TikTok
(2023)
The main objective of this thesis is to produce development ideas for commissioning company, Monochrome, on how to create efficient and functional TikTok influencer marketing. The use of social media is commonplace, as is ...
THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON PURCHASE DECISIONS
(2023)
The main objective of this thesis was to investigate how social media influencers impact Savonia University of Applied Sciences students’ purchasing decisions. The aim was to analyze Instagram and TikTok influencers and ...
Influencer marketing effects on sales and sales-related actions
(2023)
This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...
